Fizzy Magic aims to “reinvent” bath time with a new collection of bath bombs that bring learning and collectibles into the mix. The company makes its debut at Toy Fair New York this month. Fizzy Magic pairs each fizzy with a clue to what surprise collectible toy is hidden inside. The experience continues beyond the bath with an included story.

The creation of Illinois mom Mary Westerhaus, Fizzy Magic offers two different animal collections — Sea Life (octopus, starfish, turtle, stingray, dolphin, seal) and Farm (sheep, cow, goat, cat, hen, rooster, pig, duck, horse, goose). They’re available individually or as a boxed set, each with their own scent, color, and story. Fizzies are made with blended essential oils and safe, hypoallergenic ingredients.

Fizzy Magic will showcase its product collection in the Enchanted Moments space in the Javits Center at booth No. 2174B from Feb. 16-19.