Source: YouTube/The Toy Book

It’s been quite a year for toy history as archival video has surfaced online from the 1980 launch of Kenner’s Star Wars: The Empire Strikes Back toys, a tour of Toys “R” Us circa 1991, and the 1997 launch of Tamagotchi at FAO Schwarz. Now, another video is making the rounds that’s been hiding in the shadows on YouTube for the past nine years.

An unlisted video showcasing the Hasbro booth at a 1987 French Toy Fair was uploaded to YouTube on July 20, 2012. Until earlier this week, the video only had a handful of views before it started making the toy industry rounds. This video time capsule features demos of then-new products from Hasbro’s G.I. Joe, My Little Pony, Jem and the Holograms, Transformers, and other brands, including some deep cuts, such as Battle Beasts, Ninja Warriors, Moon Dreamers, and Bingo Bear. The video closes with a few words from late Hasbro Chairman and CEO Stephen D. Hassenfeld, who died just two years after the video was shot.

Related: Backstory: Welcome to the New Class — A Trio of Classic Toys Enters the National Toy Hall of Fame

34 years later, many of the toy lines featured in this video are still going strong. My Little Pony relaunches this fall while Transformers continues to do big business. Characters from Jem recently got the ReAction Figures treatment from Super7, and later this month, G.I. Joe comes roaring back to the big screen with Paramount Pictures’ Snake Eyes: G.I. Joe Origins.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.