HYPR, the new brand of air-powered rockets that Wow! Stuff showed off on the trade show circuit last year, will blast off in North America this summer thanks to a distribution deal with a company known for flying high: Flybar.

The “masters of bounce” inked a deal with UK-based Wow! Stuff to distribute HYPR Rockets on this side of the pond. HYPR features a trio of kid-safe, soft-tipped rockets that are launched by stomping on the included air pad. While it’s based on a classic play pattern, a patented switch system offers kids the choice of launching their rockets in Turbo Mode or standard mode.

Wow! Stuff says that its HYPR Rocket 500 is “The fastest, farthest flying toy rocket in its category.” Additionally, HYPR features a Rocket Expansion Platform so players can connect their rockets for mass multi-player flight and height competitions.

Source: Wow! Stuff x Flybar

“We’ve really enjoyed working with the Wow! Stuff team to ensure our North American customer base gets access to what is without a doubt the finest air-powered toy rocket in its class,” says Flybar CEO Saul Wolhendler. “The innovation that Wow! Stuff brings to the category is significant, the quality of the product is superb and the pricing is mass market. With our knowledge and expertise in outdoor toys the fit for both companies was perfect. We look forward to making HYPR the leader in this category.”

Related: Exclusive: Flybar Acquires Kid Trax Brand from Pacific Cycle

“We love working with exciting and ambitious toy companies that strive to give their customers better features and better value,” comments Wow! Stuff President Richard North. “Saul and the Flybar team are detailed operators that are winning in outdoor toys. They are the ideal partner for the HYPR Rockets range.”

The HYPR 500 will be available in North America this Summer at an MSRP of $17.99. The Duelling HYPR 500 will be the next to take flight and will launch in February 2024 with a $29.99 MSRP.

Flybar has been on a roll this year with the opening of a new distribution center in Greenwood County, South Carolina and the acquisition of the Kid Trax brand from Pacific Cycle. This summer, the company will launch an extensive R/C lineup in collaboration with Hoonigan.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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