HYPR, the new brand of air-powered rockets that Wow! Stuff showed off on the trade show circuit last year, will blast off in North America this summer thanks to a distribution deal with a company known for flying high: Flybar.
The “masters of bounce” inked a deal with UK-based Wow! Stuff to distribute HYPR Rockets on this side of the pond. HYPR features a trio of kid-safe, soft-tipped rockets that are launched by stomping on the included air pad. While it’s based on a classic play pattern, a patented switch system offers kids the choice of launching their rockets in Turbo Mode or standard mode.
Wow! Stuff says that its HYPR Rocket 500 is “The fastest, farthest flying toy rocket in its category.” Additionally, HYPR features a Rocket Expansion Platform so players can connect their rockets for mass multi-player flight and height competitions.
“We’ve really enjoyed working with the Wow! Stuff team to ensure our North American customer base gets access to what is without a doubt the finest air-powered toy rocket in its class,” says Flybar CEO Saul Wolhendler. “The innovation that Wow! Stuff brings to the category is significant, the quality of the product is superb and the pricing is mass market. With our knowledge and expertise in outdoor toys the fit for both companies was perfect. We look forward to making HYPR the leader in this category.”
“We love working with exciting and ambitious toy companies that strive to give their customers better features and better value,” comments Wow! Stuff President Richard North. “Saul and the Flybar team are detailed operators that are winning in outdoor toys. They are the ideal partner for the HYPR Rockets range.”
The HYPR 500 will be available in North America this Summer at an MSRP of $17.99. The Duelling HYPR 500 will be the next to take flight and will launch in February 2024 with a $29.99 MSRP.
Flybar has been on a roll this year with the opening of a new distribution center in Greenwood County, South Carolina and the acquisition of the Kid Trax brand from Pacific Cycle. This summer, the company will launch an extensive R/C lineup in collaboration with Hoonigan.