FOCO Steps Up to the Plate with 3D PZLZ Sports Toys

There’s a new entry into the field of sports collectibles this month as FOCO unveils PZLZ — a new 3D puzzle toy from the creators of BRXLZ construction sets.

Fans can build miniature, three-dimensional re-creations of their favorite team’s logos, mascots, and stadiums with PZLZ sets. Constructed using lightweight foamboard pieces that securely fit together, each set includes all materials necessary alongside detailed building instructions.

At launch, the first wave includes a pair of MLB logos —New York Yankees and Los Angeles Dodgers — as well as mascots from the Boston Red Sox, Milwaukee Brewers, Houston Astros, and Chicago Cubs.

FOCO PZLZ Collection

“For over three years, we have received overwhelmingly positive feedback regarding our BRXLZ line, but they are a challenge,” says Matthew Katz, licensing manager at FOCO. “The PZLZ line offers a similar experience to the BRXLZ product line, but are easier to construct and less time consuming, making it more accessible to the average fan.”

The launch collection is available now.

Related: Sports toys and collectibles are on fire this year! The category made our list of the top licensing trends to watch. Read more about this trend in “Licensing Explosion: From the Screen and Field to the Toy Aisles” from the March/April 2019 issue of the Toy Book.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.