The Tunies | Source: Neko Productions

A new musical kids’ brand is eyeing rapid expansion.

The Tunies launched three months ago as an animated series on YouTube. Ricky Anderson, former head of A&R at Kanye West’s G.O.O.D. Music partnered with Neko Productions (Monster High, Sonic Mania Adventures) to launch the brand which teaches social-emotional lessons through song and dance.

“As a father of three, I find myself having to listen to children’s music — often on repeat — I couldn’t believe that there was nothing better out there for families to enjoy together,” Anderson says. “I saw an opportunity to reimagine the genre, taking my skills and knowledge in the industry, to create music and video that the entire family can actually enjoy together, while still focused on everyday routines and children’s development.”

Jacqueline Vong of Playology International (The Wiggles, Super Impulse) is leading the charge for merchandising and licensing opportunities for The Tunies. Additional partners include Little Dot Studios and CultureFly. The music for The Tunies is being crafted by a team led by Grammy-nominated producers HazeBanga and Ahmad Muhhamad (Selena Gomez, Mariah Carey, MIA, Beyoncé).

Anderson plans to honor his late son, Avery, by committing a portion of proceeds from The Tunies to The Avery Chase Foundation, a newly formed organization intended to support parents and families that are dealing with the loss of a child.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.