A new musical kids’ brand is eyeing rapid expansion.
The Tunies launched three months ago as an animated series on YouTube. Ricky Anderson, former head of A&R at Kanye West’s G.O.O.D. Music partnered with Neko Productions (Monster High, Sonic Mania Adventures) to launch the brand which teaches social-emotional lessons through song and dance.
“As a father of three, I find myself having to listen to children’s music — often on repeat — I couldn’t believe that there was nothing better out there for families to enjoy together,” Anderson says. “I saw an opportunity to reimagine the genre, taking my skills and knowledge in the industry, to create music and video that the entire family can actually enjoy together, while still focused on everyday routines and children’s development.”
Jacqueline Vong of Playology International (The Wiggles, Super Impulse) is leading the charge for merchandising and licensing opportunities for The Tunies. Additional partners include Little Dot Studios and CultureFly. The music for The Tunies is being crafted by a team led by Grammy-nominated producers HazeBanga and Ahmad Muhhamad (Selena Gomez, Mariah Carey, MIA, Beyoncé).
Anderson plans to honor his late son, Avery, by committing a portion of proceeds from The Tunies to The Avery Chase Foundation, a newly formed organization intended to support parents and families that are dealing with the loss of a child.