Fox Expands Breadth of Family Film Franchises

Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.

Ice Age Continental Drift 3-D is scheduled to hit theaters summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.

Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011’s holiday season. Fox hopes to market the franchise as a year-round opportunity focusing on toys, stationery, interactive, and publishing.

Diary of a Wimpy Kid is Fox’s newest family film franchise, and Diary of a Wimpy Kid: Rodrick Rules is set to release spring 2011. Fox plans to market this brand throughout the year, with the biggest push coming this fall to coincide with not only the DVD release and fifth book installment, but also with back-to-school products, a new board game from Pressman Toy, and regular product releases from holiday 2010 until the second film’s release.

Finally, Fox anticipates Blue Sky Studios’ Rio to be just as successful as the studio’s Ice Age films when it’s released April 8. THQ, Inc., has signed on to develop interactive properties, while HarperCollins will produce movie storybooks.

About the author

Justin McCraw

Justin McCraw

Summer 2010 intern for The Toy Book/Specialty Toys & Gifts