The Fun with Spot brand has a new licensee in North America.
Licensing Works! brokered a new deal under which Commonwealth Toy & Novelty takes the reigns as the master plush licensee for Fun with Spot in the U.S. and Canada.
A new collection of plush, feature plush, wooden toys, and puzzles based on the popular Fun with Spot books was previewed at Toy Fair New York and will begin hitting stores this fall.
“We are very excited for this new partnership and look forward to bringing Spot toys into the arms of fans everywhere,” says Alex Kessler, executive vice president at Commonwealth. “Fun with Spot is a timeless brand that many of us here at Commonwealth have enjoyed with our own families.”
The original Where’s Spot? lift-the-flap storybook was created by Eric Hill and released in 1980.