Fun with Spot Celebrates 40 Years with New Plush from Commonwealth Toy & Novelty

Fun with Spot | Source: License Works!/The Toy Book

The Fun with Spot brand has a new licensee in North America.

Licensing Works! brokered a new deal under which Commonwealth Toy & Novelty takes the reigns as the master plush licensee for Fun with Spot in the U.S. and Canada.

A new collection of plush, feature plush, wooden toys, and puzzles based on the popular Fun with Spot books was previewed at Toy Fair New York and will begin hitting stores this fall.

“We are very excited for this new partnership and look forward to bringing Spot toys into the arms of fans everywhere,” says Alex Kessler, executive vice president at Commonwealth. “Fun with Spot is a timeless brand that many of us here at Commonwealth have enjoyed with our own families.”

https://www.instagram.com/p/B831uR8nAiC/

The original Where’s Spot? lift-the-flap storybook was created by Eric Hill and released in 1980.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.