Funko Raises Prices on Select Products

Funko
Source: Funko/The Toy Book

After working to avoid price increases on its base products for more than five years, Funko announced price increases on select products beginning today.

The formal statement issued on the Funko blog confirmed messages sent to the company’s fanbase via email and the Funko app in recent weeks. Today’s price hikes are driven by the increased cost of raw materials paired with the increased shipping costs that all companies in the consumer products space have been dealing with over the past year.

“Funko has held off on price increases for years, although the current global production and shipping situation has necessitated this change which will affect our in-store and online prices …We wanted to inform our fans and community upfront, and we appreciate your understanding and continued support,” the company said.

Related: The Supply Chain Saga Continues: The Toy Industry Faces Its Most Complex Challenge Yet

Funko’s $10 Pop! Vinyl figures look to have hit the $12-$15 range as of this writing which brings them in line with the previous MSRP for retailer and convention exclusives.

The company will report its third quarter earnings on Nov. 4, 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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