Source: Funko

This is the way … to 34th Street.

Funko, in collaboration with Lucasfilm and Macy’s, is bringing Grogu (aka “Baby Yoda”) to the Macy’s Thanksgiving Day Parade. The breakout star of the live-action Star Wars series The Mandalorian will fly high above the streets of New York City as a Funko Pop!-inspired balloon on Thursday, November 25, 2021.

“Connecting one of pop culture’s most recognizable characters from one of the biggest entertainment brands in the world with one of our nation’s most beloved holiday traditions is truly a moment in pop culture history that will be remembered by Funko fans and millions of other viewers,” says Funko CEO Brian Mariotti.

The Pop! Grogu balloon measures 41-feet high, 29-feet long, and 37-feet wide. The helium-filled depiction of the Force-wielding child joins a lineup of iconic pop culture characters that will tower over the streets of Manhattan as balloons among floats, celebrities, musical acts, and Santa Claus.

Source: Funko/The Toy Book

Related: WHP Global Teams Up with Macy’s for Another Toys ‘R’ Us Reboot in the U.S.

Grogu’s inaugural flight will be celebrated with a limited edition collection of Macy’s Parade balloon-inspired products that will be available exclusively at The lineup includes Funko Pop! Bobbleheads, Deluxe Pop! Bobbleheads, a Pop! Keychain, and a hooded sweatshirt and T-shirt for kids and adults.

The 95th Annual Macy’s Thanksgiving Day Parade airs on NBC from 9 a.m. to noon in all time zones.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.