Source: Funko/The Toy Book

The massive success of Funko‘s Pop! Vinyl figures equals a lot of packaging.

Now, in an effort to move toward a more sustainable future, Funko has joined How2Recycle to show its fans how to properly dispose of the outer cardboard boxes that many of its products come packed in. Moving forward, the How2Recycle logo will be seen on standard and pocket keychain Pop! Vinyl figures, Pop! Deluxe, Pop! Jumbo, and Pop! Rides collectibles. Consumers are encouraged to remove any plastic blisters or windows from the packaging before recycling the cardboard boxes alongside the other recyclables that are collected weekly in the curbside programs offered by many communities.

“Funko is committed to contributing to a healthier planet and the company is proud to partner with How2Recycle to educate fans on how to recycle our product packaging properly,” says Funko President Andrew Perlmutter. “We hope that this small step will empower our consumers to make healthy choices for our planet in an effort to sustain it for generations to come.”

Related: Funko Flies High with The Mandalorian’s Grogu at the Macy’s Thanksgiving Day Parade

The How2Recycle label is the only U.S.-based recycling label that is standardized across all packaging types and is the only label to offer comprehensive instructions on packaging recyclability in an easy-to-understand format. Funko joins a host of other toymakers and national brands that use the How2Recycle labels, including Mattel, VTech, LEGO, Wendy’s, Smucker’s, and others.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.