They say that “everyone is a fan of something,” and in the toy industry, everyone’s a fan of making money.

Funko reported its first quarter earnings today, beating Wall St. estimates despite a slowdown at retail. Net sales decreased 18% to $251.9 million vs. $308 million in the Q1 of 2022 as Funko battled the same challenging retail environment that the greater toy industry has faced this year.

While a slowdown in retail orders made a big dent in Funko’s core collectibles business, the company’s own direct-to-consumer business spiked 61% fueled by new product offerings and an updated e-commerce infrastructure.

“We are off to a strong start in 2023, with progress on our cost-savings initiatives and continued innovation in our product lineup,” says Funko CEO Brian Mariotti. “Enthusiasm for the brand remains strong, highlighted by our 61% sales increase in our direct-to-consumer channel, the success of our recent product launches, and the early promise of our recent commercial partnership with Fanatics.”

Funko’s net loss increased a whopping 521% to $61.1 million as it continued making adjustments to the overall business operations. Through the end of March, Funko’s inventory levels remain elevated over Q1 2022 but are down nearly 23% following a tough holiday season.

Related: The 2023 Edition of The BIG Toy Book is Here!

“We have made strong progress in reducing costs and right-sizing our business,” adds Steve Nave, Chief Financial Officer and Chief Operating Officer. “We are raising our full-year adjusted EBITDA outlook due to that progress, but revising our net sales outlook to reflect the well-documented retail inventory destocking. While Funko’s success, built on fan enthusiasm, has shown resilience to volatility in the broader market, we are not immune to these external factors in the short term.”

The company says that the recent introduction of the Bitty! Pop micro collectibles range is “one of the strongest launches in company history” and its recent deal with Fanatics is showing promise as Funko moves further into sports collectibles.

Looking ahead, Funko raised its outlook for the year with expectations of a 5-10% decrease in net sales.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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