Funko Mascots

When the Everett AquaSox take to its home field this spring, the team will do it at Funko Field.

The Washington-based purveyor of pop culture collectibles and lifestyle products secured naming rights for its hometown Minor League Baseball team, a Seattle Mariners Class A affiliate. For the next six years, Funko Field will include signage on the field and around the stadium grounds, as well as branding on ballpark staff uniforms. Additionally, all Friday home games will take place on “Funko Fridays” — special events that will feature product giveaways and other promotions for AquaSox ticket holders.

“Funko has been a prominent fixture in the community since moving to downtown Everett. Our commitment to the community and our employees has never wavered,” says Brian Mariotti, CEO of Funko. “This partnership is a terrific opportunity to further engage with our fans and neighbors by cheering on the home team together.”

Freddy Funko and Webbly
Funko Mascot Freddy Funko with Webbly, official Mascot of the Everett AquaSox. Photo: AquaSox.

Funko branding is already being incorporated throughout the ballpark. Opening day is June 21, when the AquaSox meet the Salem-Keizer Volcanoes. The six-year commitment runs through 2024 with the option to extend.

Funko has produced collectibles for Major League Baseball for a number of years, most recently debuting a refreshed assortment of Pop! Vinyl player and mascot figures (pictured top) at Toy Fair New York.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.