The Washington-based purveyor of pop culture collectibles and lifestyle products secured naming rights for its hometown Minor League Baseball team, a Seattle Mariners Class A affiliate. For the next six years, Funko Field will include signage on the field and around the stadium grounds, as well as branding on ballpark staff uniforms. Additionally, all Friday home games will take place on “Funko Fridays” — special events that will feature product giveaways and other promotions for AquaSox ticket holders.
“Funko has been a prominent fixture in the community since moving to downtown Everett. Our commitment to the community and our employees has never wavered,” says Brian Mariotti, CEO of Funko. “This partnership is a terrific opportunity to further engage with our fans and neighbors by cheering on the home team together.”
Funko branding is already being incorporated throughout the ballpark. Opening day is June 21, when the AquaSox meet the Salem-Keizer Volcanoes. The six-year commitment runs through 2024 with the option to extend.
Funko has produced collectibles for Major League Baseball for a number of years, most recently debuting a refreshed assortment of Pop! Vinyl player and mascot figures (pictured top) at Toy Fair New York.