Funko’s first co-branded retail store is open for business.
This past Friday, Funko hosted the grand opening of Tha Dogg House, a collaborative retail experience developed in partnership with multi-hyphenate Snoop Dogg. Fans showed up in mass to celebrate Snoop’s exciting lifestyle and iconic pop culture moments in his career at the unique retail location — which is aptly located in Inglewood, California.
Fans of the music legend waited in lines overnight for the grand opening, and those who made it in were granted exclusive access to in-store collectibles. The storefront features products from Funko’s Pop! and GOLD lines, in addition to an assortment of merchandise across music, anime, sports, television, and more.
The co-branded retail experience is located across the street from the SoFi Stadium and adjacent to Snoop Dogg’s Clothing, a flagship retail store with ‘90s fashions. Visitors captured Instagrammable moments by the massive Snoop mural and perused the life-sized Pop! figures inspired by the legend. They were able to shop exclusive products with a signature Funko x Tha Dogg House sticker.
Snoop Dogg himself even attended the grand opening, alongside Funko CEO Brian Mariotti, Inglewood mayor James Butts Jr., radio host Big Boy, Chuck Liddell, and DJ Skee to celebrate the launch.
“This new store stays true to who I am as an entrepreneur and rapper,” Snoop Dogg says. “I can’t wait for my fans to experience it, to touch it, to feel it. Once you see it, it’s like no other thing in the world, ‘Tha Dogg House,’ will blow your mind.”
Tha Dogg House is open now and plays host to photo-friendly murals, life-sized Funko Pops!, and rare collectibles that cannot be found anywhere else.
