This fall, Funrise will launch a full toy line based on the animated series while the new licensees will release products, including apparel, accessories, bedding, stationery, party goods, costumes, and more. The news arrives as Funrise kicks-off Licensing Expo in Las Vegas.
“We are thrilled with the growing popularity of Rainbow Butterfly Unicorn Kitty,” says Randy Shoemaker, SVP of global marketing at Funrise. “Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don’t have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways.”
New partners joining Rainbow Butterfly Unicorn Kitty include Freeze and MAD Engine for apparel; Berkshire Fashions in headwear, cold weather, and hosiery; HER Accessories in accessories; American Marketing Enterprises Inc. and Briefly Stated Inc. — both divisions of Centric Brands — in sleepwear; Handcraft in underwear; Dreamwave in swimwear; Fast Forward in backpacks; Franco in bedding; Kittrich in stationery; Taste Beauty in cosmetics; Amscan in party and costumes; Zak! Designs in mealtime and water bottles; and CSS Industries in seasonal.