Funrise Signs On with Caterpillar as Global Master Toy Licensee

One of the big licenses left hanging following the sudden closure of Toy State last year officially has a new home.

Funrise inked a new multi-year deal with Caterpillar to produce, distribute, and market an all-new line of realistic toys inspired by Cat construction machines and vehicles. Early samples and prototypes were previewed at Toy Fair New York this past February.

“Caterpillar is a widely recognized and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” says Randy Shoemaker, senior vice president, global brand marketing, Funrise.

The new Cat line from Funrise will include a variety of toys in several scales for both indoor and outdoor play. Machines will be produced across categories with lights and sounds, radio control, free-wheeling and metal, all made for kids ages 3 and up.

“For over 90 years, Cat products and services have been helping customers build a better world,” added Kenny Beaupre, global licensing manager, Caterpillar Inc. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.