Funrise Toy Corp. appointed Canadian-based employee Kelly Woon as the company’s new vice president. Woon began her career with Funrise in 2007 as director of sales in Canada, and has since been promoted to various roles, with her most recently being general manager in Canada.

Woon began her career in the toy industry in 1990 as an assistant buyer for Toys “R” Us Canada. After 17 years of working for the retailer, she joined the Funrise team, and has since grown the company’s Canadian business market by 100 percent. She has secured promotional activities and events to build brand awareness in Canada, implemented core programs at various retailers, and opened a Canadian office and warehouse to ensure continued business growth. Woon is also a member of the Canadian Toy Association’s board of directors.