Funrise’s Fart Ninjas Action Figures Blast into Retail

The latest collectible action figure line from Funrise is letting it rip at retailers in the U.S.

The “silent, butt deadly” Fart Ninjas include an electronic element that triggers fart sounds to surprise passers-by and unsuspecting individuals. Available now at Amazon, Target, and other retailers, Fart Ninjas series one features eight different collectible figures, each with 10 realistic motion-activated fart sounds. Characters include Dragon Gas, Kung Pi Yew, Sensei Smell, Shadow Ripper, Silent Samurai, StinkFoo, Warrior Burner, and Windbreak Warrior. The range first launched in Australia this summer.

“Despite the many high priced and high tech toys in the toy aisles this holiday season, kids will always love evergreen gross-out toys, especially anything to do with fart sounds,” says Stephanie Simpson Bughi, vice president of global brand marketing, Funrise. “Kids will love to collect Fart Ninjas to surprise and prank their friends when they least expect it! Fart Ninjas will make great stocking stuffers and holiday gifts under the tree.”

Also available this fall are Fart Ninjas XL, a collection of 5-inch action figures that can “fart on demand” with the push of a button. Funrise says that in addition to 10 realistic toots, “the XL figures can even record fart sounds for endless possibilities.”

Fart Ninjas series one basic figures are included in the Toy Insider‘s Holiday Gift Guide.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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