NHRA: 70 Years of Drag Racing | Source: NHRA

GameMill Entertainment is about to hit the drag strip.

The developer behind last year’s G.I. Joe: Operation Blackout, Nickelodeon Kart Racers, Cobra Kai, and Street Outlaws inked a licensing deal with NHRA to create new video games inspired by classic hot rods and modern dragsters. The JRL Group brokered the deal which will kick off with a currently untitled project that is in development for a variety of platforms.

“NHRA gaming is back!” says Andy Koehler, senior vice president business development and licensing, GameMill Entertainment. “From Pro Stock to Top Fuel classes and the fan-favorite, wheel-standing Super Stock class. Get ready for heart-pounding action as you rocket over 330 miles per hour in the fastest three and a half seconds of your life.”

RELATED: Hot Wheels Returns to the Drag Strip with NHRA Deal

“GameMill Entertainment has a long track record of bringing some of the world’s top brands to life in the video game space,” says NHRA Vice President of Marketing and Communications Jeffrey Young. “We’re excited to work together to give motorsport fans and gamers alike an incredible new way to experience the fast-paced thrill and spectacle of the NHRA.”

The new deal with GameMill continues the expansion of the NHRA licensing program, which includes toys and collectibles, houseware, home decor, automotive products, and more.