NHRA: 70 Years of Drag Racing | Source: NHRA

GameMill Entertainment is about to hit the drag strip.

The developer behind last year’s G.I. Joe: Operation Blackout, Nickelodeon Kart Racers, Cobra Kai, and Street Outlaws inked a licensing deal with NHRA to create new video games inspired by classic hot rods and modern dragsters. The JRL Group brokered the deal which will kick off with a currently untitled project that is in development for a variety of platforms.

“NHRA gaming is back!” says Andy Koehler, senior vice president business development and licensing, GameMill Entertainment. “From Pro Stock to Top Fuel classes and the fan-favorite, wheel-standing Super Stock class. Get ready for heart-pounding action as you rocket over 330 miles per hour in the fastest three and a half seconds of your life.”

Related: Hot Wheels Returns to the Drag Strip with NHRA Deal

“GameMill Entertainment has a long track record of bringing some of the world’s top brands to life in the video game space,” says NHRA Vice President of Marketing and Communications Jeffrey Young. “We’re excited to work together to give motorsport fans and gamers alike an incredible new way to experience the fast-paced thrill and spectacle of the NHRA.”

The new deal with GameMill continues the expansion of the NHRA licensing program, which includes toys and collectibles, houseware, home decor, automotive products, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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