Source: Amazon

Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to families around the world. Amazon’s continued growth into entertainment and tech helped to power holiday experiences as more families than ever gathered at home.

The company notes that since Oct. 1, families have been playing holiday music around the clock, with Amazon’s Alexa processing requests for seasonal tunes every minute of every day. By Dec. 22, Amazon Music had served more than 3.5 billion streams of holiday music from more than 230 million voice requests. On-screen, families using Alexa through Fire TV logged millions of requests for holiday movies including Elf, Netflix’s The Christmas Chronicles, Home Alone, and The Grinch.

Related: Amazon Unveils 2020 Toys We Love Hot Holiday Toy list

Following strong performance in the toy and game categories during Black Friday and Cyber Week, Amazon says that gaming continued to top the charts through December. Holiday season best-sellers included the ThinkFun Gravity Maze Marble Run Brain Game, the Lite-Brite Ultimate Classic Retro Toy by Basic Fun!, Hasbro‘s Jenga Classic Game, and Just Dance 2021 – Nintendo Switch Standard Edition.

Earlier this month, Amazon noted that some top toys that were filling shopper’s carts included Mattel‘s Hot Wheels 20 Car Gift Pack, Learning Resources‘ Spike The Fine Motor Hedgehog, the LeapFrog Learning Friends 100 Words Book, and MGA Entertainment‘s L.O.L. Surprise! Present Surprise Doll.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.