Ganz launches Scrumchums, mini collectible plush for kids to mix, match, and collect food characters.

Series One features six unboxed characters and 18 different hidden characters. There will also be blind bag containers shaped in a lunch bag with one of the 18 common, rare, or ultra-rate Scrumchums available. Each character, with names such as Crackle Egg, Stax Pancakes, and Bessie Milk, will have a bio.

Scrumchums will be on display at AmericasMart and will begin shipping this fall.