Genius Brands International (GBI) will launch its new, music-driven tween brand SpacePOP at mass retail exclusively at select Toys “R” Us stores nationwide and online at www.toysrus.com next month.
The launch features products from the SpacePOP brand, including headphones and microphones from KidDesigns; collector fashion dolls from Madame Alexander; board games and puzzles from Goliath; blind bags from License 2 Play; and more. In addition to DVDs from Sony Pictures Home Entertainment, new music CDs will be available from Sony Music, including an exclusive version of the SpacePOP soundtrack.
To support the launch at Toys “R” Us, GBI integrated the product line into the SpacePOP entertainment content, which is available on YouTube and across digital platforms.
