General Mills, in a partnership with Mega Bloks, is bringing back its free cereal box prizes. Customers can find customizable Mega Bloks cars in select General Mills brands of cereals, including Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. The cars can be customized with the included Hello Kitty and Power Rangers sticker packs. Additionally, the cereal boxes can create a constructable cardboard jump pattern.
Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.