Genius Brands International Inc. continues its recent string of executive hires and promotions with the appointment of Jamie Buono-Sikorski to vice president of marketing.
A former Little Tikes, Spin Master, and Toys “R” Us executive, Buono-Sikorski joins the company from Brandable, where she served as vice president of brand marketing following a few years as director of global brand marketing for the Power Rangers brand at Bandai America.
At Genius Brands, Buono-Sikorski will be responsible for driving brand awareness across all of its properties, including global preschool brands such as Rainbow Rangers and Llama Llama, both of which will see consumer products launches this fall. Additionally, she will spearhead marketing efforts for the upcoming animated series Stan Lee’s Superhero Kindergarten starring Arnold Schwarzenegger.
“Jamie brings an impressive track record across a number of highly successful consumer product and entertainment properties. In particular, she played an important role in the PAW Patrol launch at Spin Master where she helped grow the brand to become a commercial hit in the children’s retail marketplace,” says Andy Heyward, chairman and CEO of Genius Brands. “We are thrilled to add Jamie to our accomplished team of executives leading the growth of our business and look forward to her contributions in the coming years as we continue to roll out our brands into the global marketplace.”
“What drew me to my new role at Genius Brands was the opportunity to play an integral part in building brand awareness for the company’s IP portfolio, including Stan Lee’s Superhero Kindergarten, Rainbow Rangers and Llama Llama, as well as work with Andy and the Genius Brands team to bring these brands to market,” says Buono-Sikorski. “I am grateful to have had the opportunity to work with some of the biggest brands out there, like PAW Patrol and Power Rangers, and I see similar commercial potential in Genius Brands’ IP.”
Buono-Sikorski will also develop marketing strategies for Baby Genius, Warren Buffett’s Secret Millionaires Club, and Thomas Edison’s Secret Lab, as well as the OTT Genius Brands Network.