Genius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that Netflix greenlit the Llama Llama animated series for a second season.

Genius Brands’ roster of licensing partners for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Products will launch at retailers next spring.

Based on Anna Dewdney’s Llama Llama book series, the first season of Llama Llama starred Jennifer Garner as Mama Llama and debuted worldwide on Netflix in January. The series focuses on first childhood experiences and adventures, as well as the special connections between the lead character, Llama, and his mom and grandparents.