Source: Genius Brands/The Toy Book

Kartoon Channel! will grow its audience thanks to a new pact with Pluto TV.

Genius Brands International, Inc. secured a deal with the ViacomCBS-owned free streaming television service to stream a branded Kartoon Channel! beginning today.

“This deal with Pluto TV provides us with an amazing opportunity to significantly expand the brand footprint to a broad audience across the U.S., as well as to build our advertiser base with best in class partners,” says Harold Chizick, president of content sales, marketing and consumer products, Genius Brands. “We have a longstanding relationship with ViacomCBS, starting with the launch of Rainbow Rangers on Nick Jr., and we are looking forward to this next endeavor with Pluto TV.”

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Families that use Pluto TV will now have access to a robust lineup of content from Genius Brands’ Kartoon Channel!, including Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger; KC! Pop Quiz (debuting Oct. 12), hosted by Nickelodeon star, Casey Simpson; the upcoming Shaq’s Garage, starring Shaquille O’Neal and Rob Gronkowski, and more.