GennComm LLC launched a new division, ImaGENNation, focused on brand and IP innovation. Founded by consumer marketing veteran Genna Rosenberg of more than 20 years, ImaGENNation delivers strategic IP and brand development, creative marketing and content services, business models, and partnerships for opportunities for a wide range of clients.

Its first program hits retail this spring, an ImaGENNation-owned and developed feature plush licensed to Beverly Hills Teddy Bear, which the company plans to market under multiple brand names. ImaGENNation also represents third-party IP, including a suite of patents from former North American Bear Co. owners, and Cozy Wings from Epiphany Schwarz, which it licensed to Jay@Play. The company expects to launch Cozy Wings on TV this spring, and then at retail later in the year.

GennComm has PR, social media, licensing, and partner marketing clients including PlayMonster, Wicked Cool Toys, SYBO Games, Jazwares, Random House, Rube Goldberg, Boogie Board, The Bentonville Film Festival, and more.