Geoffrey the Giraffe is going digital on the blockchain.
WHP Global — the parent company of Toys “R” Us (TRU) — is releasing its first collection of non-fungible tokens (NFTs) in collaboration with authenticated NFT platform Ethernity. The first wave of digital collectibles inspired by the TRU brand features Geoffrey the Giraffe as he’s appeared throughout the decades. NFT enthusiasts can own them beginning at noon on Saturday, Nov. 13. via OpenSea, a digital marketplace for NFTs.
“As we continue to invest in the growth of the [TRU] brand, entering the blockchain signifies a momentous step into the future and allows us to broaden our engagement with our loyal and expanding community of Toys “R” Us fans,” says Yehuda Shmidman, chairman and CEO of WHP Global and Toys “R” Us.
Digital artist Bryan Lopez aka Exacto created the collection, including a 1:1 piece entitled “The Geoffrey Stroll.” According to WHP Global, “the exclusive 3D animation features Geoffrey as he steps into a bright new future with a modern instrumental version of the famous TRU jingle ‘I Don’t Want to Grow Up, I’m a Toys “R” Us Kid’ playing.”
The purchaser of this one-of-a-kind digital collectible will also receive transportation and a two-night hotel stay to attend the grand opening of a new Toys “R” Us store in the U.S. next year.
Toys “R” Us recently revealed plans to return to the U.S. in partnership with Macy’s followed by a return to the UK in partnership with Toys “R” Us ANZ.
