James Zahn at The Rock Father Magazine reported that Ohio-based Kroger grocery stores will sell Geoffrey’s Toy Box merchandise.

Pallet shippers of Toys “R” Us merchandise have been arriving at Kroger stores—which are located in about 35 states—as part of the Geoffrey’s Toy Box collection from Geoffrey LLC, according to Zahn.

This allows Toys “R” Us to keep Geoffrey and its brands in the public eye during the holiday season, Zahn noted.

Kroger historically maintained a toy department in its stores, being a notable seller of Mattel’s Hot Wheels line.

Instagram user @exclusivebenji posted images of a fully-set up Geoffrey’s Toy Box display at Fred Meyer, a supermarket chain owned by Kroger.