Mechanics Gravity

Geomagworld USA‘s R&D department developed an innovative “gravity motor” that powers the heart of its new toy range, Mechanics Gravity.

The motor adds movement to the traditional Mechanics models, using the weight of the Geomag spheres to kick-start the various mechanisms of each set without having to use batteries or electric motors. It’s a green and sustainable way of powering the fun by harnessing the fundamental laws of physics, such as magnetism and gravity. Comprised of magnetic rods, steel spheres, and elements of different shapes such as cylinders, bearings and modular parts, the Mechanics Gravity system teaches STEM concepts as kids use the force of gravity to create chain reactions.

Four sets are available this year, including the Mechanics Gravity Magnetic Track (115 pieces), Mechanics Gravity Motor (169 pieces), Mechanics Gravity Shoot & Catch (243 pieces), and Mechanics Gravity Up & Down (330 pieces). The sets are designed for kids ages 8 and up.

Geomagworld USA will showcase Mechanics Gravity at ASTRA’s 2019 Marketplace and Academy at booth No. 919.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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