Conceptcard, a Denmark-based game publisher, has recently announced an international licensing agreement with The Bella Sara Company, LLC. The rights to the Bella Sara brand have shifted from Hidden City Entertainment to the newly created The Bella Sara Company, headed by George Stetar, former senior vice president of international business and licensing of Hidden City Entertainment. Stetar will now serve as global rights manager at the new company.

The Bella Sara Company is owned by Henrik Heindorf and his wife, Gitte Braendgaard, creator and director of Conceptcard. Peter Adkison, the former leader in development of the Bella Sara brand at Hidden City Entertainment, will continue to consult with Conceptcard during the transition.

The Bella Sara Company plans to release the new Bella Sara Chibis, new miniature collectibles, later this summer. The new Winter Festival trading card will still release in multiple countries this fall, as previously planned by Hidden City.