More than 3,000 meetings are already booked for the upcoming Licensing Expo, taking place May 24-26 at the Mandalay Bay Convention Center in Las Vegas.
With less than two weeks until the event, registration numbers continue to rise as retailers and manufacturers are signing up to meet with big brand owners, discover the latest trends, check out intellectual properties (IP) available for license, learn from industry experts, and network with peers.
Notable recent registrants include Wayfair, Urban Decay Cosmetics, TJX, Burlington Stores, H&M, Forever 21, Aldi, AMC Theatres, Build-a-Bear Workshop, Claire’s Accessories, Paladone Products, Rue21, Moleskine, General Mills, Kohl’s, Levi Strauss, Panini Spa, Super RTL, Mad Engine, Hallmark, Bioworld, Hot Topic, Target, Walmart, Centric Brands, and Jakks Pacific.
“As we emerge from the pandemic, we’re seeing licensing take off as a strategic approach to meet consumers where they are and enhance their experience with the brands they love,” says Anna Knight, senior vice president of the Global Licensing Group. “There is so much pent-up demand for an in-person event of Licensing Expo’s scale and breadth across categories, especially as retailers and manufacturers search out new ways to engage with their customers in a more meaningful and intentional way.”
In the past, Entertainment and Characters dominated the global licensing industry, but more categories are using brand extension strategies to reach new audiences. For the upcoming event, participating brands range from Art and Design, Gaming and eSports, Fashion and Apparel, Toys and Kids, Sports, to Technology.
Exhibitors confirmed to attend include Microcosmic International LA, Dipit, High Times, Death Row Records x Snoop Dogg, National Basketball Association, Get Down Art, Drizzle Art, Dylan Sky, All Star Kid, Merry Marble Trees, Dancing Lemurs, Garena Free Fire, BenjiLock, Jazwares, LAI Games, Netflix, and Riot Games.