A familiar fixture and major champion of the toy industry is gearing up for a battle, and he’s doing it with a positive attitude.

Richard Gottlieb of Global Toy Experts and The Playground Podcast was recently diagnosed with ALS. Gottlieb publicly revealed the diagnosis and his plans this morning and shared the following statement with The Toy Book to be distributed to members of the global toy community:

I have recently been diagnosed with Amyotrophic Lateral Sclerosis (ALS), more commonly known as Lou Gehrig’s Disease. This is the same disease that affected the great scientist Stephen Hawking, who lived many long and productive years with it, as I plan to.

Fortunately, unlike Mr. Hawking, it only affects my tongue and throat. My clarity of speech varies depending on the time of day. Bottom line – I can speak, but I will have to ask you to listen closely.

Despite the challenges I face with speech, it is business as usual for me, Global Toy Experts, and Global Toy News. I am the same person you have always known: only smarter and more empathetic.

If you recall, Steven Hawking used a keyboard and a computer to speak. The device would turn his written words into spoken ones. I have made several trips to Boston and have been working with the people who made his device. Thanks to technological advances, the words that come out sound just like me – pretty cool. When I need this, if I do, I will have it ready.

This diagnosis comes at the end of a year of trying to discover what makes it so hard for me to speak clearly. At first, we thought it was the result of a tooth extraction. Then we plain didn’t know. That’s where ALS. comes in. The only way to diagnose it is to rule out everything else.

I am currently taking two drugs that are supposed to slow down the disease’s progress. One was just approved two months ago.

My mantra has always been there is not a lot I can control in life, but I can manage a lot, and that’s what I will do.

I’ll see you out there on the Toy Highway. Next stop — Nuremberg for the Spielwarenmesse.

— Richard Gottlieb

The entire family here at Adventure Media & Events wishes Richard the best in his journey.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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