Goliath to Distribute and License SuperZings in the U.S. and More

Magic Box Int Toys S.L.U. named Goliath to be the American, Australian, French, and Benelux partner for the new collectibles line — SuperZings.

The extensive line of micro superheroes is currently the top-selling boys collectible in Spain and the fastest-growing in the UK. Series one, SuperZings: Rivals of Kaboom, are available in single-pack blind bags, multi-packs, and vehicle packs, which will make their U.S. debut at retailers this fall.

“Goliath is a perfect partner because they are the most aggressive marketing company I’ve come across in the industry, and as such, they are perfectly positioned to execute the marketing programs that have been so successful in Europe,” says David Bella, founder of Magic Box Int Toys.

“We plan to give away over 1,000,000 SuperZings in 2020 in addition to our other marketing efforts, which include TV advertising, influencer partnerships, 100 videos and webisodes — with 40 more in production — and a kids meal promotion with one of the top global franchises, which will be announced shortly,” says David Norman, president of Goliath’s North American office.

SuperZings will be on display at the Licensing Expo in Las Vegas this week in booth No. K229.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.