The extensive line of micro superheroes is currently the top-selling boys collectible in Spain and the fastest-growing in the UK. Series one, SuperZings: Rivals of Kaboom, are available in single-pack blind bags, multi-packs, and vehicle packs, which will make their U.S. debut at retailers this fall.
“Goliath is a perfect partner because they are the most aggressive marketing company I’ve come across in the industry, and as such, they are perfectly positioned to execute the marketing programs that have been so successful in Europe,” says David Bella, founder of Magic Box Int Toys.
“We plan to give away over 1,000,000 SuperZings in 2020 in addition to our other marketing efforts, which include TV advertising, influencer partnerships, 100 videos and webisodes — with 40 more in production — and a kids meal promotion with one of the top global franchises, which will be announced shortly,” says David Norman, president of Goliath’s North American office.
SuperZings will be on display at the Licensing Expo in Las Vegas this week in booth No. K229.