Pikwik Pack
News The Licensing Book

Guru Studio, Scholastic Ink Publishing Deal for ‘Pikwik Pack’

by James Zahn
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Guru Studio inked a global licensing deal with Scholastic Publishing for its new preschool series Pikwik Pack.

Previously announced as Pikwik, the series follows Suki the hedgehog, Axel the raccoon, Tibor the hippo and Hazel the cat (the Pikwik Pack) as they deliver magical packages filled with love to the kind citizens of Pikwik. The series will air on Disney Junior in the U.S. beginning next year.

Scholastic will develop and produce storybooks, novelty, and activity books based on the characters and stories from the series.

“We’re incredibly proud to be working with a best-in-class partner like Scholastic,” says Jonathan Abraham, vice president of sales and business development at Guru Studio. “We’re seeing tremendous interest for Pikwik Pack from across the licensing world, and together with Disney Junior, Playmates Toys, and Scholastic we have an incredible foundation for the brand.”

Pikwik Pack will be previewed at MIP Junior with a world premiere screening set to take place on Oct. 12 at the JW Marriott Hotel in Cannes, France.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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