Gutsy Animations appointed WildBrain to develop the global YouTube strategy for its new series, Moominvalley.

Mooominvalley marks the first new adaptation of writer-illustrator Tove Jansson’s stories about the Moomins in nearly 30 years. Presented in 3D CGI animation for a new generation, WildBrain will manage the new series, along with the full library of past Moomin content on YouTube, including the previous series from the 1990s, behind-the-scenes material, and other content created exclusively for YouTube by Moomin.com.

“The Moomins are a wonderful family brand with a rich history and the team at Gutsy Animations have done an outstanding job with Moominvalley to refresh the franchise while remaining faithful to Tove Jansson’s vision,” says Jon Gisby, managing director, WildBrain“We are delighted that the Moomins have joined the WildBrain network and look forward to helping them find and delight a new generation of fans.”

The Moomins — a family of white roundish trolls with large snouts — originally appeared in books and a comic strip from 1944 to 1971. Moominvalley follows the adventures of Moomintroll, with messages about humanity, relationships, and emotions — especially love.