Hasbro Inc. partnered with 343 Industries to introduce a range of officially licensed Halo NERF blasters, which will hit shelves this fall. The collaboration unites the Halo franchise, which has dominated the video game landscape for nearly two decades, and NERF, the iconic and fan-favorite toy line featuring foam NERF darts.
“NERF and Halo are both heritage brands that kids have grown up with and loved for decades, and we’ve found a strong overlap within our consumers,” says Adam Kleinman, vice president of global brand strategy and marketing at Hasbro. “We are constantly looking into ways to bring more innovation and excitement to the NERF brand, and saw an incredible opportunity to collaborate with 343 Industries as they reinvent Halo for the next generation.”
The Halo NERF blasters will immerse fans in the highly anticipated next chapter of the Halo franchise, Halo Infinite, featuring the iconic Master Chief. Fans can play out the heroic battles in an interstellar war between humanity and an overwhelming alien threat with the lineup of sci-fi inspired NERF blasters designed to resemble in-game accessories.
The three new products include the NERF Halo MA40 Blaster, a motorized, semi-automatic blaster that includes a 10-dart clip and 10 ELITE darts; the NERF Halo SPNKr MicroShot; and the NERF Halo Needler MicroShot — two collectible single-shot MicroShots blasters inspired by iconic Halo launchers. Select products will also include an exclusive Halo Infinite code for unlocking game add-on content.
The NERF Halo MA40 Blaster, NERF Halo SPNKr MicroShot, and NERF Halo Needler MicroShot will debut at most major retailers this fall. The collection will continue to build with additional blasters, accessories, and retail exclusives launching later this year.
Halo Infinite is set to release this holiday season alongside the next-generation Xbox gaming console, the Xbox Series X.
For more information on upcoming Hasbro releases, tune in to the scheduled livestream event at Toy Fair New York.
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