Hasbro launched a new collectible brand, Lock Stars. Looking to tap into the trend of the social phenomenon of unboxing and surprise collectible product lines, kids can collect multiple unique, wearable Lock Stars characters throughout the year.
With mischievous monsters, unicorns, robots, tacos, and more characters, each collection is a reflection of kids’ personal style so they can lock them and swap them with their friends. These funky lock characters are can be clipped onto backpacks, shoes, lunchboxes and more. The first wave features 48 characters, with additional characters being released throughout the year.
The brand officially made its debut with a series of influencer videos unveiling the new products. The collectibles are made for kids ages 4 and up, and are available now at Walmart and on HasbroToyShop.com.