Hasbro teams up with Amazon to host the Hasbro Game Zone, a free, family-friendly pop-up experience taking place at The Shops at Park Lane in Dallas Nov. 8 and Nov. 9 from 11 a.m. to 5 p.m.
The two-day event will spotlight Hasbro’s portfolio of games through hands-on play, brand activations, and celebrity appearances designed to engage fans of all ages.
WNBA superstars Paige Bueckers and Maddy Siegrist take part in a supersized game of Connect 4 Frenzy Nov. 8 from noon through 1 p.m., giving fans a live look at Hasbro’s latest hit. Throughout the weekend, guests can explore interactive gameplay zones featuring titles such as Operation, Bop It, Rebounce, Priorities, Hungry Hungry Hippos, Guess Who?, Scrabble, and Battleship.
Additional highlights include a Candy Land-themed treat station, immersive photo opportunities with fan-favorite characters, and random giveaways of Connect 4 Frenzy games signed by Bueckers.
The Game Zone event continues Hasbro’s strategy of blending experiential marketing with digital retail engagement, supported by a dedicated Hasbro Games brand store on Amazon featuring the titles showcased at the event.
More information is available online.
CONNECT 4 FRENZY
This 2-4-player spin on the classic game of Connect 4 challenges everyone to simultaneously bounce discs off the table into the horizontal grid with the goal of getting four in a row.
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REBOUNCE ACTION-PACKED ELECTRONIC GAME
Players go head-to-head by bouncing the squishy foam ball off the tabletop trampoline to opponents. The set has three game modes, features lights and sounds, and includes all-in-one storage.
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HUNGRY HUNGRY HIPPOS GIANT EDITION
Kids can utilize the easy-to-grip handles to collect balls, empty them in the collection station, and continue chomping in this giant version of Hungry Hungry Hippos.
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MONOPOLY SCRABBLE
This game combines elements of the Monopoly game with the crossword-building play of Scrabble. In place of rolling dice to move around the board, players build words and move ahead by their score. Features custom Community Chest and Chance cards.
