Hasbro Inc. has entered a new strategic merchandising relationship with Disney Consumer Products for the Disney Princess and Frozen properties. The agreement gives Hasbro global rights, excluding Japan, to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and the Beast, The Little Mermaid, and Frozen beginning in 2016.
“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years, demonstrating that we have a true understanding of girls globally and how today’s girls want to play.
“The entire Hasbro team is looking forward to providing consumers with inventive new play experiences based on the beloved Disney Princess and Frozen characters and stories.”
The collaboration between Disney Consumer Products and Hasbro on the Disney Princess and Frozen franchises expands a partnership that already includes Star Wars and Marvel properties.
“Hasbro’s focus on quality, innovation, and market-leading products designed for today’s consumer, makes them the best choice to grow one of the world’s most popular girls brands,” says Bob Chapek, president, Disney Consumer Products.
