Hasbro and Disney Team Up on Descendants Fashion Dolls and Accessories

Hasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains.

The Descendants product line features dolls and accessories inspired by the offspring of Maleficent, the Evil Queen, Jafar, and Cruella de Vil. There will also be items based on the teenage children of Disney’s heroes Beauty and the Beast, Sleeping Beauty, the Fairy Godmother, Mulan, and more.

The product line-up is set to launch at retailers nationwide this summer.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.