Following the launch of its Bring Home the Fun campaign last month and its philanthropic support of Save the Children and No Kid Hungry, Hasbro and its partner factory, Cartamundi, have retooled to produce 50,000 face shields each week. The personal protective equipment (PPE) continues to be one of the most-needed supplies in the fight against COVID-19.
This week, Congressman Richard Neal (pictured top) paid a visit to the facility in East Longmeadow, Massachusetts to see first-hand how Hasbro and Cartamundi have converted the games factory — which typically runs production lines for cards and games including the Monopoly, Pokémon, Bicycle, and Hoyle brands — into a PPE operation. The output from the factory will be donated to hospitals in Massachusetts and Rhode Island.
Hasbro’s Wizards of the Coast division is supporting its Wizards Play Network (WPN) member stores by offering a reprint of its Magic: The Gathering Mystery Booster, and will be allocating these decks to WPN member stores at no charge, for sale to consumers at a later date. Additionally, Wizards of the Coast is allowing local game stores to accept admission fees — up to $10 — for tournaments they run on Magic: The Gathering Arena. Wizards is also supporting the American Red Cross and donating products to Operation Gratitude and the USS Comfort. In partnership with Take This, Wizards is creating content to help deal with anxiety and mental health during times of isolation.
The wide-ranging scope of Hasbro and eOne’s initiatives also includes donations to multiple organizations and Hasbro’s position as the presenting sponsor of Design for Change’s #DoGoodFromHome Challenge. The program is designed to inspire kids to connect through kindness, using their compassion and creativity to do acts of good from home. For every act of kindness using #DoGoodFromHome, Hasbro will donate to up to 25,000 toys and games to children of COVID-19 Essential Workers.