Stalker takes out the Cobra bad guys | Source: Hasbro

Following a soft launch with the introduction of the Skystriker HasLab project through Hasbro Pulse last fall, Hasbro officially began celebrating the 40th anniversary of its G.I. Joe: A Real American Hero brand today.

In a nearly two-hour-long live stream event, the G.I. Joe team unveiled a host of new toys, licensing partnerships, and more. With the current state of the global supply chain, many of today’s reveals are long-lead and were presented as digital renders with actual products not set to ship until 2023.

The presentation highlighted the current G.I. Joe lineup, which spans 3.75-inch Retro Collection action figures, 3.75-inch O-Ring action figures, 6-inch scale Classified Series action figures, and a line of 3.75-inch ReAction Figures produced by Super7 under license.

G.I. Joe x Transformers (Digital Render) | Source: Hasbro

Upcoming Dated G.I. Joe products (2022-2023):

  • G.I. Joe Classified Series Vipers and Officer Troop Builder 3-Pack (March 2023)
  • G.I. Joe Classified Series Tomax Paoli Action Figure (May 2023)
  • G.I. Joe Classified Series Xamot Paoli Action Figure (May 2023)
  • G.I. Joe Classified Series Lonzo “Stalker” Wilkinson Action Figure (May 2023)
  • Transformers Collaborative G.I. Joe Mash-Up Megatron H.I.S.S. Tank with 3.75-inch O-Ring Cobra Baroness Figure (January 2023)
  • G.I. Joe Retro Collection Cobra Officer & Cobra Trooper 2-Pack (August 2022)
Tomax and Xamot join the G.I. Joe Classified Series | Source: Hasbro

Walmart Collector Con Exclusives (Spring 2022)

  • Retro Cardback Classified Series 6-inch Baroness
  • Retro Cardback Classified Series 6-inch Destro
  • Retro CardbackClassified Series 6-inch Gung-Ho
  • Retro Cardback Classified Series 6-inch Lady Jaye

Related: State of the Industry Q&A 2022: Hasbro

G.I. Joe Classified Series Bazooka (Digital Render) | Source: Hasbro

Upcoming Long-lead Previews (TBD):

  • G.I. Joe Classified Series Zarana
  • G.I. Joe Classified Series Dusty
  • G.I. Joe Classified Series Crimson Guard
  • G.I. Joe Classified Series Python Patrol Viper
  • G.I. Joe Classified Series Tiger Force Recondo
  • G.I. Joe Classified Series Bazooka
  • G.I. Joe Classified Series Kamakura
  • G.I. Joe Classified Series Dr. Mindbender
Super7’s G.I. Joe ReAction Figures Wave 3 | Source: Hasbro/Super7

Super7 G.I. Joe ReAction Figures Wave 3 (2022)

  • Firefly
  • Snake Eyes
  • Baroness
  • Cobra Commander
  • Roadblock
  • Flint
  • Troop Builder Assortment (TBA)

Today’s presentation also included a first look at the new G.I. Joe: Mission Critical Game by Renegade Games and comics from IDW. Additionally, the Hasbro team offered a look at the future of its plastic-free packaging and how it’s tackling the global supply chain challenges, details of which can be found at our sister publication, the Pop Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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