Source: Diamond Select Toys/The Toy Book

Diamond Select Toys and Hasbro inked a new licensing deal that will open the door for new collectibles inspired by some iconic toy and entertainment brands.

Under the new deal, Diamond Select will introduce new products inspired by G.I. Joe, Transformers, Power Rangers, Jem and the Holograms, Magic: The Gathering, classic animated Dungeons & Dragons, and Advanced Dungeons & Dragons beginning this fall.

“Hasbro is the home of wildly popular brands with deep, rich histories that have spawned some of the most iconic heroes and villains in pop culture,” says Chuck Terceira, president, Diamond Select Toys. “It’s a real thrill to be able to work with these characters — some of them for the first time — and present them to fans as unique, dynamic collectibles.”

Related: State of the Industry Q&A 2021: Hasbro

According to Diamond Select Toys, the new range will include retro-inspired collectibles as well as items based on modern versions of the characters.

Categories included in the partnership include Gallery Diorama PVC sculptures, Premier Collection and Milestones resin statues, Legends in 3D half-scale busts, and Minimates mini-figures.

Fans can be on the lookout for the new Diamond Select x Hasbro collection at specialty retailers, comic shops, and drug stores.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.