DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

Guests can interact with different characters while they partake in a variety of missions, or get behind the wheel of different Transformers.

The first center will debut in Shanghai this summer before expanding to other cities in China through the next five years.

DMG and S2BN are also in the process of developing a Transformers Live show.