Hasbro is bringing its recycling initiative to more countries worldwide.
The company is expanding its toy and game recycling program, in partnership with TerraCycle, to Canada. Through the program, consumers can send their Hasbro toys and games to TerraCycle to be recycled into materials that will be used to construct play spaces, flower pots, and park benches, as well as used for other innovative purposes.
“Through the expansion of Hasbro’s Toy Recycling Program to Canada, we’re now able to provide Canadian consumers with a sustainable solution for recycling their well-loved toys and games,” Greg Ferguson, vice president, marketing for Hasbro Canada, says. “By choosing Hasbro toys and games, consumers can feel confident that our products are of the highest quality, responsibly made, and recyclable through TerraCycle.”
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The program was piloted last year in the U.S. and expanded this year to consumers in Germany and France, with additional plans to launch in Brazil later this year.
Canadian residents can learn more about participating here. Similar to the U.S. program, available at www.hasbrotoyrecycling.com, once participants sign up, they can collect and box up their toys and games, print out a free shipping label, and send their box to TerraCycle. The program is open to all Hasbro toys and games, including face-to-face games, toys, action figures, dolls, plush, and more.