Hasbro Expands Toy Recycling Program

The Hasbro Toy Recycling Program is expanding.

Launched in the U.S. on Earth Day last year as a pilot program in partnership with TerraCycle, the program is now available to consumers in Germany and France with plans to launch in Brazil later this year. Through the program, consumers can ship Hasbro toys and games to TerraCycle, where they will be processed for use in new materials that will be used to create play spaces, flower pots, park benches, and more.

“Since launching the Hasbro Toy Recycling Program in the U.S. in 2018, we’ve been planning to expand into additional markets to offer more consumers around the world a sustainable solution for recycling their well-loved toys and games,” says John Frascotti, president and chief operating officer, Hasbro. “We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey.”

French residents can learn more here, while German residents can learn more here. The U.S. program details can be found at www.hasbrotoyrecycling.com.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.