Power-Blast Baseball Bat and Ball Set | Source: Franklin Sports/Hasbro

The long-running NERF Sports line is getting an update.

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports.

The reinvented NERF Sports brand kicks off with a spring lineup that includes the Power-Blast Baseball Bat and Ball Set, Flexplay Hockey Set, and Trick Shot Golf, in addition to other products, such as the NERF Sports Tennis Set and Pro Hoop Basketball Set.

NERF Sports | Source: Franklin Sports/Hasbro/The Toy Book

“We’re proud to join forces with Hasbro to create such an exciting set of NERF-branded products because NERF is a beloved brand that has provided so much fun and entertainment to families over the years,” says Adam Franklin, president of Franklin Sports. “For decades, our company has been built on manufacturing high-quality sporting goods that deliver tremendous value to customers, and with our experience making products across so many different sports, we were able to work with Hasbro to develop a highly entertaining collection of NERF Sports games that will appeal to a wide audience.”

Related: Sophie Lightning Named NERF Chief TikTok Officer

Franklin Sports says that the new NERF Sports collection was designed with convenience, versatility, and portability in mind for indoor and outdoor play. In addition to its new partnership with Hasbro, Franklin Sports is the official batting glove partner of Major League Baseball (MLB) and the official street hockey partner of the National Hockey League (NHL).

NERF Sports products are available Amazon, Walmart, Target, and other select retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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