Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business. In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.
Perez has nearly 25 years of global and domestic toy industry experience. He has served as president of LeapFrog Enterprises, and held positions at companies such as Learning Curve, Fisher-Price, and Kenner, which was acquired by Hasbro in 1991.