Hasbro and Los Angeles-based Kilburn Live entered a licensing agreement to create, build, and operate Hasbro-themed family entertainment centers across the U.S. and Canada.
The indoor family entertainment facilities will create interactive, immersive entertainment experiences in multiple activity zones based on Hasbro brands.
Kilburn Live, in partnership with private investment company Goff Capital, hired former Main Event Entertainment CEO Charlie Keegan to head the division that will lead the development of the multiple-location rollout across North America.
The current Hasbro brands included in the partnership include My Little Pony, Monopoly, Mr. Potato Head, GI Joe, Clue, Battleship, Hungry Hungry Hippo, Trivial Pursuit, Chutes and Ladders, and more.