Hasbro Launches Play-Doh Touch

PlayDohTouchHasbro debuted the Play-Doh Touch app and the Play-Doh Touch Shape to Life Studio set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and the product will work together for an interactive physical and digital play experience.

The Play-Doh Touch Shape to Life Studio set includes character stampers, action stampers, cutters, tools, Play-Doh compound, and a Shape to Life Studio set. To play, kids shape their Play-Doh creations, scan their creations into the app, and interact with their creations in the app while unlocking unique worlds and personalities, add fun effects, and more.

The Play-Doh Touch app and Shape to Life Studio was developed by Hasbro with digital product studio ustwo Nordics. The app and product are available now in the App Store and at Apple Stores.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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